《閃耀的平凡》第二期 概況和臺本

　　【節目主題】

　　幸福帶頭人（帶領(lǐng)家鄉人脫貧致富的新一代年輕人——脫貧攻堅領(lǐng)域）

　　【內容梗概】：

　　外籍嘉賓Olsen Eunice去到了中國比較偏遠貧窮的地區——貴州省普安縣和四川山區，拜訪(fǎng)了張居悅和黃思秀兩位帶領(lǐng)當地人民實(shí)現脫貧致富的女性。她們通過(guò)靈巧的雙手和靈活的頭腦，運用現代化網(wǎng)絡(luò )溝通工具，把當地最受歡迎的特產(chǎn)賣(mài)到全中國，將當地傳統工藝帶出大山。

　　她們在幫助自己家庭的同時(shí)，也能幫到那些并不擅長(cháng)和外面世界溝通的農民脫貧致富。網(wǎng)絡(luò )技術(shù)的發(fā)展可以促進(jìn)社會(huì )經(jīng)濟的發(fā)展，而脫貧致富的成果更是得益于那些敢于站出來(lái)適應社會(huì )快速變化的年輕人，在她們身上的展現出的適應能力、開(kāi)創(chuàng )能力，影響著(zhù)周?chē)娜藗儯谒齻兩砩希覀兛吹搅酥袊苏莆兆约好\的勇氣和智慧。

　　黃思秀：貴州省普安縣當地居民，通過(guò)網(wǎng)絡(luò )直播的形式，帶著(zhù)千里之外的粉絲進(jìn)山，購買(mǎi)新鮮的農產(chǎn)品，幫助自己增加收入的同時(shí)，也幫助當地居民銷(xiāo)售產(chǎn)品，積極參與農村的扶貧，加快家鄉貧困人口脫貧致富的步伐。

　　張居悅：大學(xué)畢業(yè)后回到家鄉，從做自己喜歡的民族手工藝開(kāi)始，逐步組織當地居民成立了合作社，通過(guò)網(wǎng)絡(luò )平臺推廣當地的臧秀、羌繡文化產(chǎn)品，帶領(lǐng)農村婦女脫貧致富的同時(shí)也很好的傳承了當地的傳統手工藝。

　　【體驗嘉賓】

　　Olsen Eunice Elizabeth（新加坡）

　　（優(yōu)麗·歐生）新加坡電視節目主持人。她的電視作品包括《財富之輪》（MediaCorp Channel 5（英語(yǔ)）即新傳媒5頻道），《杜克》（AXN頻道），《電力收據》（《亞洲新聞頻道》），以及紀錄片《成為新加坡》。

　　主持人VO旁白介紹來(lái)這里的目的：

　　根據2015年制定的5年計劃

　　According to the Five-Year plan formulated in 2015,

　　中國將在2020年

　　China will lift all the rural poor out of poverty

　　實(shí)現農村貧困人口全部脫貧

　　and build a moderately prosperous society in all aspects by 2020.

　　全面建成小康社會(huì )

　　and build a moderately prosperous society in all aspects by 2020.

　　主持人出場(chǎng)PTC

　　我是歐生優(yōu)麗

　　I'm Eunice Olsen,

　　一名媒體人兼作家

　　media personality and author.

　　我對中國的興趣使我來(lái)到了這里

　　My interest in China has brought me here.

　　我在貴州省普安縣

　　I am here in Guizhou Puan County,

　　這是曾經(jīng)是中國最貧窮的地區之一

　　and this is actually one of the poorest regions in China.

　　但這種情況已經(jīng)得到迅速改變

　　But this’s actually fast-changing,

　　這里最近出現了很多電子商務(wù)人

　　because there are e-commerce companies

　　他們正在通過(guò)網(wǎng)絡(luò )直播

　　that actually committed to help the farmers here

　　幫助當地的農民銷(xiāo)售他們的產(chǎn)品

　　learn how to market and sell their products via livestream.

　　我要去采訪(fǎng)一位名為思秀的女士

　　So, the thing is I’m supposed to meet a lady named Sixiu here

　　她將告訴我如何通過(guò)網(wǎng)絡(luò )直播

　　and she is actually going to teach me

　　賣(mài)出這些農產(chǎn)品

　　how to sell farm products via livestream.

　　但是 我要先去找她

　　But the thing is, I need to go and find her first.

　　在這個(gè)熱鬧的縣城集市上

　　In this bustling market,

　　農民們帶來(lái)了他們最好的農產(chǎn)品

　　farmers are eagerly showing off their best produce.

　　這個(gè)辣椒做泡椒好噢

　　This pepper is good for pickles.

　　要兩斤吧 兩斤好算賬

　　You can buy 2 jin (1 kg), it’s a better deal.

　　剛好5塊錢(qián)

　　Only 5 yuan.

　　幫你挑一點(diǎn)

　　I can help you select some.

　　你要這種散的吧 老鄉

　　Do you want just a few?

　　要一把 你也要一把

　　Or do you want a bunch?

　　這個(gè)老人賣(mài)完了

　　This older vendor here has sold out,

　　那去那邊要吧

　　I will go over there and buy it.

　　剛才你們有幾個(gè)要核桃的

　　How many of you asked for walnuts just now?

　　皮有點(diǎn)厚 但肉還是可以的

　　The shell is a little thick, but the nut is OK.

　　主持人和嘉賓互動(dòng)場(chǎng)景，互動(dòng)紀實(shí)：

　　今天 黃思秀

　　And today, Huang Sixiu

　　正在用一部手機 把這些新鮮的農產(chǎn)品

　　is ready to bring these products

　　不可思議地直接賣(mài)到北京和上海

　　right to the doorsteps of her customers

　　這樣的大城市顧客手中

　　in faraway urban cities like Beijing and Shanghai.

　　沒(méi)關(guān)注 幫主播點(diǎn)點(diǎn)關(guān)注

　　“Follow” me if you like my video.

　　我們去看下別家的

　　Let’s go and look at the other stalls.

　　來(lái) 給你們看一下這個(gè)美女

　　Look at this pretty lady here.

　　嗨 大家好

　　Hello everyone,

　　我是優(yōu)麗 我是從新加坡來(lái)的

　　I’m Eunice and I’m from Singapore.

　　今天是陪思秀姐 妹啦 妹妹

　　I’m here with elder… no, I mean younger sister Sixiu.

　　因為我年紀大一點(diǎn) 我31歲

　　Because I’m a bit older, I’m 31 year-old.

　　沒(méi)有啦 還很年輕

　　No, you're very young.

　　那你跟我說(shuō)

　　Can you tell me,

　　你現在在做什么 可以嗎

　　what are you doing now?

　　我現在就是要帶他們去買(mǎi)核桃

　　We are going to take them to buy walnuts now.

　　他們是在這里寫(xiě) 他們要什么

　　They will write down what they want here

　　你就幫他們買(mǎi) 是嗎

　　and you'll buy it for them, is that right?

　　對的

　　Yes!

　　就比如 那個(gè)老人賣(mài)那個(gè)萵筍

　　For example, this elderly farmer sells lettuce,

　　他們有需要那個(gè)萵筍的話(huà)

　　if my followers need lettuce,

　　然后 我就給他們代購

　　I'll help them buy it.

　　就給他們買(mǎi)

　　I'll help them buy it.

　　這聽(tīng)起來(lái)難以置信

　　Sounds unbelievable…

　　就在幾個(gè)月前

　　Sixiu couldn’t imagine doing so too…

　　思秀自己也無(wú)法想象這樣的場(chǎng)景

　　till a few months ago.

　　科技使得思秀能夠進(jìn)行現場(chǎng)直播

　　Technology has made it possible for Sixiu to conduct livestream,

　　向她從未見(jiàn)過(guò)的客戶(hù)

　　promoting and selling these local products to customers

　　推銷(xiāo)這些本地產(chǎn)品

　　whom she has never met before.

　　真正做這個(gè)代購的話(huà)是今年

　　I started becoming a personal shopper this year.

　　一開(kāi)始第一次直播的時(shí)候

　　It was quite awkward

　　還是挺尷尬的

　　when I first started live streaming.

　　別人跟我打招呼

　　Others would greet me and say “Hello.”

　　就是別人說(shuō) 哈羅

　　Others would greet me and say “Hello.”

　　我就說(shuō) 哈羅 然后就“斷片”了

　　I would say “Hello” back and then the chat ended.

　　就不知道說(shuō)什么 很尷尬

　　I didn’t know what to say, it was very awkward.

　　幾個(gè)月之后

　　After months of doing so,

　　思秀已經(jīng)是一位老練的網(wǎng)絡(luò )代購

　　Sixiu is now an experienced online personal shopper.

　　好像現在有多少個(gè)人呢

　　How many people are there now?

　　現在差不多有700人了

　　There are around 700 people.

　　哇 這么多

　　That’s a lot!

　　好些這些顧客

　　There are many clients.

　　他們是你的老顧客 還是新的

　　Are they your regular clients or your new fans?

　　平常的（老顧客）

　　Regular clients.

　　平常的老顧客啊

　　Regular clients?

　　就是也有新粉進(jìn)來(lái)

　　There are also new fans joining.

　　也是有新的

　　New followers as well.

　　他們隨機進(jìn)直播間的

　　They just join the livestream spontaneously.

　　哦

　　Oh!

　　認識這么多粉絲

　　I have come to know so many fans,

　　有很多真的也很感動(dòng)

　　and I’m really touched by some of them.

　　他們一直每天都是會(huì )來(lái)陪我聊下天

　　They would chat with me every day,

　　不管買(mǎi)不買(mǎi)東西

　　even if they are not buying anything.

　　大家雖然都沒(méi)見(jiàn)過(guò)面

　　We have never met each other,

　　雖然我收了他們一點(diǎn)代購費

　　and although I charge them a little service fee,

　　但他們很相信我

　　they trust me a lot,

　　希望我給他們買(mǎi)東西

　　that I would help them do the purchasing,

　　相信我買(mǎi)的是好的

　　and that I would buy quality stuff for them.

　　就覺(jué)得被別人信任

　　It's a happy thing to be trusted this way.

　　也是很幸福的一件事情

　　It's a happy thing to be trusted this way.

　　每天早晨

　　Every morning,

　　千里之外的粉絲跟著(zhù)思秀

　　Sixiu’s regular customers from thousands of miles away

　　一起進(jìn)山

　　follow her into the mountains,

　　購買(mǎi)新鮮的農產(chǎn)品

　　shopping for fresh produce.

　　他們不僅得到了在城市里

　　Not only do they get products

　　買(mǎi)不到的產(chǎn)品

　　that they would not usually find in their cities,

　　也給當地的農民增加了額外的收入

　　their purchases bring income to the local farmers.

　　這是核桃嗎

　　Are these walnuts?

　　這個(gè)皮薄的

　　These are skinned.

　　對 這個(gè)是核桃

　　Yes, we want walnuts.

　　試吃一下

　　Try it.

　　要5斤 9塊

　　We want 5 jin (2.5 kg), 9 yuan?

　　9塊一斤

　　9 yuan a jin.

　　之前沒(méi)有幫農民

　　Before I started helping the farmers

　　做直播代購的時(shí)候

　　sell their products via livestream,

　　他們一天 可能守一天

　　they could wait around for an entire day,

　　從早上守到下午

　　from morning to afternoon.

　　那可能 能賣(mài)個(gè)幾十塊 一百塊不等

　　and maybe make only around tens to one hundred yuan.

　　你看她的手都是自己弄的核桃

　　Just look at her hands

　　你看她的手都是自己弄的核桃

　　and you can tell that she processes all the walnuts herself,

　　它不是那種收購過(guò)來(lái)的

　　they are not sourced from a wholesaler.

　　那如果我給他們做代購的話(huà)

　　If I help them sell their produce,

　　有時(shí)候他們就一下子能賣(mài)個(gè)幾百塊錢(qián)

　　sometimes they can make a few hundred yuan in a short period of time.

　　他們東西就一下子可以賣(mài)得光

　　They can sell off all their products very quickly.

　　像你幫人買(mǎi)東西 一次你可以賺多少

　　How much do you make from doing this?

　　就是賺6塊錢(qián) 代購費6塊錢(qián)

　　I make 6 yuan, my one-time agent fee is 6 yuan.

　　運費他們自己付

　　The customers pay for shipping themselves.

　　隨著(zhù)中國各地大小城鎮之間的

　　With a matured network of courier services

　　快遞服務(wù)網(wǎng)絡(luò )日趨成熟

　　connecting big and small towns all over China,

　　網(wǎng)上購物對城市居民來(lái)說(shuō)

　　online shopping is nothing new to city dwellers.

　　已經(jīng)不是什么新鮮事了

　　online shopping is nothing new to city dwellers.

　　網(wǎng)絡(luò )現在也在幫助

　　This network now is also helping villagers like Sixiu

　　像思秀這樣的農民

　　This network now is also helping villagers like Sixiu

　　開(kāi)始他們自己的網(wǎng)絡(luò )生意

　　to start their own online business.

　　每個(gè)包裹有一個(gè)運費對嗎

　　There is a shipping fee for each package, right?

　　那個(gè)運費會(huì )不會(huì )很高

　　Is the shipping fee high?

　　運費不高的

　　Shipping is not expensive.

　　以前我們寄10斤農產(chǎn)品的話(huà)

　　In the past, if I send 10 jin (5 kg) of farm products,

　　可能快遞費是28塊錢(qián)

　　it might cost 28 yuan.

　　那現在我們政府這邊

　　Now, with a certificate issued by the government,

　　打一個(gè)證明過(guò)來(lái)跟他們談的話(huà)

　　Now, with a certificate issued by the government,

　　我們就是5塊到6塊

　　our shipping rate is between 5 yuan to 6 yuan,

　　現在是6塊

　　now it’s 6 yuan.

　　幾天后

　　In just a few days,

　　這些農產(chǎn)品就會(huì )被送到

　　these farm produce will be delivered

　　大城市的普通家庭

　　to families in the cities.

　　盡管現在網(wǎng)絡(luò )直播的工作很辛苦

　　While Sixiu finds live-streaming challenging,

　　但是這也使思秀的生活

　　doing so has hugely improved her life.

　　有了很大的改善

　　doing so has hugely improved her life.

　　媽媽背

　　Let mom carry you!

　　經(jīng)濟方面還是有改善很多

　　Our finances have improved.

　　說(shuō)內心話(huà)比上班還要累

　　To be honest, this job is more tiring than working for others.

　　但是呢 那現在帶小孩

　　But now I have kids I can’t go out to work,

　　主要你沒(méi)辦法去工作

　　But now I have kids I can’t go out to work,

　　那我也不想出去打工

　　I also don’t want to go out and work,

　　我也不想讓我的孩子變成一個(gè)留守兒童

　　as I don’t want my kids to become “l(fā)eft behind children”.

　　那我就想著(zhù)做這一塊

　　So even though this is tough,

　　再苦我也得堅持做下去

　　I will persist.

　　思秀的新事業(yè)

　　The beneficiaries of Sixiu’s new venture

　　不僅幫助了自己的家庭

　　extend beyond her family members.

　　還幫助了那些不懂技術(shù)的農民

　　The farmers who aren’t as tech-savvy,

　　增加了收入

　　are able to increase their income

　　增加了收入

　　with the additional customer base.

　　我感覺(jué)幫到他們我也很開(kāi)心

　　I feel very happy that I could help them.

　　那把自己家鄉的東西帶到外面去

　　I'm also very happy to be able to bring

　　也很高興

　　produce from my hometown out to the world.

　　由于中國實(shí)施了基礎設施建設

　　Due to the Chinese state’s various poverty alleviation programs

　　農村補貼等多種扶貧項目

　　such as infrastructure building and rural subsidies,

　　新的扶貧模式讓思秀這樣的年輕女性

　　such poverty alleviating program helps young women like Sixiu

　　在其中找到了自己的價(jià)值

　　find their self-worth

　　更主動(dòng)地掌握自己的命運

　　and empower them to exert control over their lives.

　　類(lèi)似的還有四川的很多村莊

　　Villages like this in Sichuan

　　他們也在網(wǎng)絡(luò )上大行其道

　　have also jumped on the online bandwagon

　　把他們的土特產(chǎn)帶到中國其他地方

　　to bring a piece of their tradition to the rest of China.

　　我從貴州一路來(lái)到四川山區

　　I’ve travelled from Guizhou all the way to the mountains of Sichuan

　　遇到一位年輕女士

　　to meet a young lady

　　她成立了一個(gè)合作社

　　who sells traditional embroidery online.

　　在網(wǎng)上銷(xiāo)售傳統刺繡

　　And she has formed a cooperative

　　幫助當地的婦女謀生

　　to help women in the area to make a living.

　　我是從小在這里土生土長(cháng)的羌族女孩

　　I grew up in the village as a Qiang girl.

　　從小到大受到我們周邊的

　　From childhood, I was greatly influenced by the

　　藏族 羌族文化的熏陶

　　surrounding Tibetan and Qiang cultures.

　　出去讀完大學(xué)之后

　　After graduating from university,

　　就是一直想回到家鄉做自己喜歡的事情

　　I wanted to return home to do what I love.

　　然后 就選擇了做我們的民族手工藝

　　Then I chose to continue make our traditional handicraft.

　　中方嘉賓采訪(fǎng)：

　　嗨 居悅你好

　　Hi, Juyue.

　　你好

　　Hi!

　　我是優(yōu)麗

　　I'm Eunice.

　　優(yōu)麗你好

　　Hi Eunice.

　　這里很漂亮

　　It is beautiful here.

　　謝謝 謝謝

　　Thank you!

　　這里是什么地方

　　Where is this?

　　這是我們的合作社

　　This is our cooperative.

　　那你怎么銷(xiāo)售你的產(chǎn)品

　　How do you sell your products?

　　現在我們主要就是通過(guò)網(wǎng)上

　　Primarily, we sell them online.

　　然后有淘寶店 然后有微店

　　There is a Taobao shop and a Wechat shop,

　　通過(guò)這些平臺

　　Through these platforms,

　　然后有了長(cháng)期的客戶(hù)

　　we have cultivated a group of regular clients

　　他們就會(huì )給我一些訂單

　　who will order from us.

　　像這些就是我們

　　These are our more popular products.

　　現在比較受歡迎的一些產(chǎn)品

　　These are our more popular products.

　　其實(shí)我們的紋樣

　　The patterns are created from traditional designs.

　　都是來(lái)自于我們傳統的紋樣

　　The patterns are created from traditional designs.

　　那你現在可以教我怎么刺繡嗎

　　Can you teach me how to embroider?

　　好啊

　　Sure!

　　這里 這里下針

　　So, start from here?

　　手工藝也可以幫助到更多的

　　Handicrafts can also help more of our local women.

　　我們當地的這些婦女們

　　Handicrafts can also help more of our local women.

　　她們以前做的這些

　　They used to make

　　傳統的服飾也好 手工藝也好

　　these traditional clothes and crafts

　　她們只是做來(lái)給自己

　　for themselves or for their families,

　　或者給自己家人

　　for themselves or for their families,

　　給自己最親最?lèi)?ài)的人

　　and for their loved ones.

　　在現在這個(gè)社會(huì ) 這個(gè)時(shí)代

　　In today's society, in this era,

　　銷(xiāo)售賣(mài)不出去

　　if these things can’t be sold,

　　我可以把它變成商品

　　I will turn them into commercial products,

　　可以把它變成錢(qián)

　　and sell them to earn money,

　　然后可以幫助她們

　　to help these women.

　　盡管29歲的張居悅

　　Although 29 year old Zhang Juyue

　　想創(chuàng )建一個(gè)刺繡合作社

　　wanted to help women

　　去幫助當地的婦女

　　through an embroidery social cooperative,

　　但是工作開(kāi)展初期并不是那么的順利

　　she did not have an easy start when she first returned home.

　　當地就是在農村里邊

　　Most people

　　大多數人的觀(guān)念就是

　　in the village think

　　讀完書(shū)回來(lái)

　　that after graduating

　　就一般是要去 或者考公務(wù)員

　　you should go apply to become a civil servant,

　　考事業(yè)單位

　　or apply for a job with a company.

　　要不然就是去正規地單位工作

　　If not, just get a full-time job somehow.

　　去創(chuàng )業(yè)的話(huà) 然后去再做

　　When I started my own business

　　我們這個(gè)傳統文化的這個(gè)事情的話(huà)

　　in traditional embroidery,

　　親戚們他們都是覺(jué)得我是在不務(wù)正業(yè)

　　my relatives felt that I was loafing around.

　　大家好

　　Hello everyone!

　　你好

　　Hello!

　　在對這些婦女們

　　To these women,

　　因為我是一個(gè)年輕人 是一個(gè)90后

　　because I'm young, born after 1990,

　　她們剛開(kāi)始是對我不太信任的

　　they didn’t trust me initially.

　　就覺(jué)得你一個(gè)年輕人

　　They were doubtful how a young person

　　怎么可能來(lái)做這個(gè)事情

　　like me could possibly

　　而且可以帶著(zhù)我們大家來(lái)做這個(gè)事情

　　organize everyone to start this business.

　　所以說(shuō)剛開(kāi)始也面臨著(zhù)一些質(zhì)疑聲

　　There were many skeptics in the beginning.

　　居悅很快用創(chuàng )意和商業(yè)能力

　　Juyue managed to convince the ladies

　　說(shuō)服了大家

　　with her creativity and keen business sense.

　　長(cháng)期的婦女們差不多有三四十個(gè)

　　I work with about 30 to 40 ladies

　　長(cháng)期地來(lái)做這個(gè)事情

　　who work with me regularly

　　像定單比較多的時(shí)候

　　when I have more orders,

　　可能有上百個(gè)

　　like over a hundred.

　　50歲的張群英因殘疾

　　50 year old Zhang Qunying is disabled

　　很難下地務(wù)農

　　making it difficult for her to farm.

　　居悅的合作社幫助她靠刺繡謀生

　　Juyue’s cooperative has enabled her

　　居悅的合作社幫助她靠刺繡謀生

　　to make a living using her knowledge of embroidery.

　　你認識居悅 對她的印象是什么

　　What was your first impressions of Juyue?

　　對她的印象好 就是能幫到我們

　　My first impression was that she can help us.

　　你很高興嗎 做這個(gè)刺繡

　　Are you happy doing embroidery?

　　只要我們一年四季有繡的

　　As long as we have embroidery jobs all year round,

　　就很高興

　　we will be very happy.

　　像以前她們做的這個(gè)

　　Before they made traditional handicrafts

　　傳統的一些手工藝

　　Before they made traditional handicrafts

　　可能就是自己穿戴 自給自足

　　just for their own use.

　　然后她們種的一些瓜果蔬菜

　　Then, they grew some fruits and vegetables

　　也是自給自足

　　for sustenance.

　　像一年的銷(xiāo)售 比如大白菜

　　For example, growing cabbages

　　她們可能一年就是掙個(gè)幾千塊錢(qián)這樣子

　　could earn them a few thousand yuan a year.

　　但是現在我把繡片

　　But now I can help sell their embroidery pieces.

　　可能一個(gè)月繡得好的

　　and for the ones who do well,

　　就可能掙個(gè)一兩千

　　they could make one or two thousand yuan a month,

　　兩三千是沒(méi)問(wèn)題的

　　or even two to three thousand yuan.

　　我也希望

　　My next step,

　　下一步計劃

　　to recruit more women to join us.

　　現在是帶動(dòng)了更多的婦女

　　to recruit more women to join us.

　　我希望以后做的事情

　　I hope what I do in the future can

　　可能就是去影響更多的

　　to influence the local youths

　　我們的當地的年輕人來(lái)做這個(gè)事情

　　to join me in the embroidery movement.

　　結尾：人物群像

　　我希望生活越來(lái)越好

　　I hope that my life will become better.

　　我希望更多的人到阿壩州來(lái)玩

　　I hope that more people will come visit Aba.

　　主持人收尾PTC 對本集主題解讀升華：

　　這里的經(jīng)歷讓我感受到

　　I think my experience here has shown that

　　技術(shù)確實(shí)可以縮小貧富差距

　　technology can really close the inequality gap,

　　這也得力于那些

　　it’s also about these young people

　　敢于站出來(lái)適應快速變化的年輕人

　　coming forward to adapt to these rapid changes,

　　他們不僅不斷地增強自己

　　not just to empower themselves

　　也影響著(zhù)周?chē)娜?/p>

　　but also the people around them.

　　我想這正是中國人民的精神和韌性

　　I think this really shows the spirit and resilience

　　我想這正是中國人民的精神和韌性

　　of the people in China.